Showing all 13 results
A Close-Up Look at the Global Phenomenon of Competitive Video GamingEsports is one of the fastest growing—and most cutthroat—industries in the world. A confluence of technology, culture, and determination has made this possible. Players around the world compete for millions of dollars in prize money, and companies like Amazon, Coca Cola, and Intel have invested billions. Esports events have sold out Los Angeles’s Staples Center, Seoul’s World Cup Stadium, and Seattle’s KeyArena. Hundreds of people have dedicated their lives to gaming, sacrificing their education, relationships, and even their bodies to compete, committing themselves with the same fervor of any professional athlete.
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
A rollicking narrative history of Monte Carlo, capturing its nineteenth-century rise as the world’s first modern casino-resort and its Jazz Age heyday as infamous playground of the rich.Monte Carlo has long been known as a dazzling playground for the rich and famous. Less well known are the shrewd and often ruthless strategies that went into creating such a potent symbol of luxury and cosmopolitan glamour. As historian Mark Braude reveals in his entertaining and informative Making Monte Carlo, the world’s first modern casino-resort started as an unlikely prospect—with the legalization of gambling in tiny Monaco in 1855—and eventually emerged as the most glamorous gambling destination of the Victorian era.
Safer Beaches: Planning, Design, and Operation offers a systematic, practical approach to planning, designing, renovating, and operating all types of beaches. This authoritative reference covers the broad topics that beach managers, lifeguards, administrators, and beach enthusiasts need to know, such as safety for nonswimming beaches and swimming beaches, water quality and beach maintenance, and funding. And it delves into the finer details that will help you balance safety and beachgoers’ enjoyment.S
Detroit’s bankruptcy is the most severe example of the financial implications of the movement of wealth to the suburbs. When residents and businesses leave, central cities have a disproportionate share of most regions’ lower-income households. At the same time, many central cities collect less revenue as states cut financial support. So, we are left with the question: can central cities change patterns of economic activity? In Reversing Urban Decline: Why and How Sports, Entertainment, and Culture Turn Cities into Major League Winners, Second Edition author Mark Rosentraub details how central cities facing increasing levels of economic segregation can use new urban areas anchored by sports venues to enhance their financial position.S
Universum-Film AG—best known by its signature logo, Ufa—was once the largest film company in Europe. Founded by the German High Command as a propaganda medium during World War I and always central to Germany’s nationalistic big-business interests, Ufa was also home to the most innovative talents of the Weimar Republic. Fritz Lang, Marlene Dietrich, Emil Jannings, and Ernst Lubitsch were Ufa stars; Metropolis, The Blue Angel, and Dr. Mabuse were only a few of its finest works. From its dazzling theaters to its state-of-the-art studios and processing labs, from its comprehensive multimedia publicity campaigns to its avant-garde art films, Ufa challenged Hollywood for cultural dominance and market share in Jazz Age Europe.
This is the most comprehensive analysis to date of Nazi film propaganda in its political, social, and economic contexts, from the pre-war cinema as it fell under the control of the Propaganda Minister, Joseph Goebbels, through to the end of the Second World War. David Welch studies more than one hundred films of all types, identifying those aspects of Nazi ideology that were concealed in the framework of popular entertainment.
A comprehensive look at 300 of the most financially and/or critically successful motion pictures of all time—many made despite seemingly insurmountable economic, cultural, and political challenges—set against the prevailing production, distribution, exhibition, marketing, and technology trends of each decade in movie business history.
Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy.This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans.
In Changing the Playbook , Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that transformed college sports. These changes involved fundamental issues–race and gender, profit and power–that reflected societal tensions and, in many cases, remain pertinent today:the failed 1950 effort to pass a Sanity Code regulating payments to football players;the thorny racial integration of university sports programs;the boom in television money;the 1984 Supreme Court decision that settled who could control skyrocketing media revenues;Title IX’s transformation of women’s athletics;the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s;the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments.A
The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need to deliver. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses.
In the $750 billion sports industry, is winning on-the-field the only success driver that matters for a sports business off-the-field? Today, the high-performance sports business is more complex than ever before and is presenting new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, sponsors, and employees while facing unprecedented competition both domestically and internationally. The cost of doing business continues to rise, while traditional revenue streams are under increased pressure.
In The Sports Strategist: Developing Leaders for a High-Performance Industry, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports strategists must focus on building and growing sustainable long-term businesses without depending too much on winning. Their approach centers on identifying and maximizing key factors in sports organizations that, unlike winning, can be controlled and shaped.
Blending extensive industry experience and real-world case studies with their academic expertise, the authors arm readers with the combination of the necessary tools to help them make better strategic decisions. Everyone from industry veterans to aspirational managers will learn how to design identities, reinvigorate venue experiences, manage narratives, and maximize new technology in today’s connected world. In addition, readers will explore how to implement business analytics, build public support, and apply ethics in decision-making. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to suffer when it does not.
The demand for innovative leaders who can address these issues and make tough decisions on which challenges to prioritize has never been greater. The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.
Modern soccer is big business. From the ill-received takeover of Manchester United by the Glazer family to Paris Saint Germain’s current shopping spree for the best footballers on the planet, soccer finance has become an increasingly important part of the game.Barely a summer goes by now without a cherished club going into administration or a wealthy businessman funding a mid table team’s ascension to Champions League competitor. Meanwhile, the twice-annual multi-million dollar merry-go-round of transfer season sees players (and now managers) signed for sums thought impossible just a decade ago.
Showing all 13 results