Showing 1–24 of 151 results
‘e-Business Strategies for Virtual Organizations’ enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet. The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational knowledge, and the information economy. The virtual organization is now an important business model for contemporary business organizations and the flexibility and adaptability of the virtual organization make it ideal for survival in today’s highly competitive and dynamically changing markets.
This practical guide will show you how to make your business blog different from the crowd and attractive to your target audience by implementing the features of WordPress. This book is for current users of the WordPress platform who want to get the most out of WordPress to manage business/professional blogs;
Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers’ protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement – or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances.
Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered… The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation. ”When they write the history of marketing thought, Jay doesn’t get a page… he gets his own chapter.”—Seth Godin, author of Poke the Box “This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape.
Der Erfolg eines Multi-Channel-Systems hängt maßgeblich davon ab, wie gut die Hürden aus Kundensicht und operativer Sicht überwunden werden.
Customers today are picky, fickle, vocal, and “all about me” vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back—with a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated not as cash machines but as collaborators. Chip Bell and John Patterson analyze this service revolution and provide a tested formula for transforming today’s edgy customers into eager partners.
Strukturiert und praxisorientiert: Der Autor erläutert in diesem Fach- und Grundlagenlehrbuch die Handelsbeziehungen zwischen den Mitgliedsstaaten der EU und den Handel mit Drittstaaten. Zusätzlich berücksichtigt er das Außenhandelsmarketing. Besonders hervorzuheben sind hier v.a. die anschaulichen Abbildungen, praxisnahen Berechnungsbeispiele sowie der Abdruck wichtiger Dokumente.
Authors: Baker, TimMakes job descriptions fit for purpose and not a process driven waste of timeTopicsHuman Resource ManagementManagementBehavioral/Experimental EconomicsCorporate Communication/Public RelationsOrganizationOffice ManagementClick Here to Buy the Hardcover from SpringerPurchase a Premium account from Download Link for Multiple/High Speed And Support :)Click Here for More books
Die Autoren untersuchen Technologien, Funktionen, Nutzerakzeptanz und den strategischen Mehrwert von Mobile Banking. Sie zeigen in der Studie auf Basis empirischer Untersuchungen die veränderten Erfolgsfaktoren beim Einsatz von Mobile Banking als Instrument einer Multi-Kanal-Absatzstrategie auf. Sie stellen dar, wie die aktuelle, rasante technologische Weiterentwicklung von Übertragungstechnologien und mobilen Endgeräten zu stetigen Veränderungen bei der Nutzung und Akzeptanz von mobilen Bankdienstleistungen führt.
This celebrated New York Times bestseller – now poised to reach an even wider audience in paperback – is a book that is changing the way Americans think about selling products and disseminating ideas.
Editors: Chan, T. S., Cui, Geng (Eds.)Asian economies today command much attention from scholars and practitioners, yet they continue to face crises and challenges such as globalization, regional conflict, pressure for greater transparency and environmental protection to name but a few. Asian Businesses in a Turbulent Environment explores how Asian firms cope with these challenges, and the impact that rising above them will have on their growth prospects. Starting with a conceptual analysis of crises and their impact on local markets and societies, this book examines leadership styles for conflict management, as well as strategies adopted by various Asian firms including the location choice and entry mode, knowledge transfer, cultural shifts, social capital and knowledge development, and environmental management in the supply chain.N
Maximize sales by optimizing your Magento store and improving exposure in popular search engines like Google
About This Book
Optimize your store for search engines in other countries and languages
Enhance your product and category pages
Resolve common SEO issues within Magento
Who This Book Is For
This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales.
Die Arbeit untersucht den Einfluss des psychologischen Persönlichkeitskonstrukts der Dunklen Triade, bestehend aus Narzissmus, Psychopathie und Machiavellismus, auf die Strategien der Emotionsarbeit sowie der daraus resultierenden positiven und negativen Konsequenzen für Angestellte im Dienstleistungssektor. Die Daten einer hierfür konzipierten Online-Befragung von 255 Dienstleistungsmitarbeitern zeigen, dass Psychopathen und Narzissten Oberflächenhandeln nutzen, um ihre Emotionen in der Interaktion mit Kunden zu regulieren.
Want to learn a proven system to help you make your first real dollar in ClickBank? No hidden secrets – I reveal it all in this book! – (Edited for 2016!)Hi, welcome to How To Make Money With ClickBank (Even Without A Website)! I’ve been teaching people how to make money with ClickBank over the past few years and many students have gotten their first ClickBank sale after implementing what I’ve taught them:“Hi KC, for so many years reading "tutorials" on the internet, I have never earn a single sale from ClickBank.
THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY
Everything You Need to Plan Your Strategy and Achieve Your Goals
From Fortune 500 consultant Robert J. Hamper–the man who wrote the book on strategic marketing–comes a powerful new blueprint for growth in today’s economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.
Packed with essential charts, forms, and fill-in questionnaires, it’s the perfect planner for you and your organization–no matter how big or small.
From the bestselling coauthor of Positioning–essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.T
The sales management classic―updated for today’s competitive business environmentAdvanced digital technologies, the breakdown of traditional business barriers, and increased customer empowerment have transformed the sales profession. The future now belongs to salespeople who deeply understand, embrace, and take advantage of these unprecedented changes to enhance their relationships with their customers.What does this mean for you? You absolutely need these people on your team to succeed. And this fully updated edition of How to Hire and Develop Your Next Top Performer will show you how to find them, attract them, and retain them.
If you’re a business owner, entrepreneur, expert, speaker, author, coach or consultant who would love to create marketing materials that attract, inspire and invite your ideal prospects to become ideal clients without sounding hype-y or sales-y, then this book may be exactly what you’ve been looking for.In Michele’s first book, "Love-Based Copywriting Method," she walks you through the philosophy of love-based copywriting and explains why traditional copy and marketing feels so icky. In this book, "Love-Based Copywriting System" she rolls up her sleeves and walks you though her exact system for writing copy that converts without feeling sleazy.Y
As an entrepreneur, small business owner, coach, consultant, speaker, author, and/or expert, you know marketing is the lifeblood of growing a successful business. Yet, for so many of us, marketing is also one of our biggest struggles.Well, that’s all about to change. In Love-Based Online Marketing, Michele PW walks you through exactly how to create an Online Marketing Plan tailored specifically to you and your goals so you can grow a business you love AND that loves you back!And the best part, thanks to the Assessment included in this book, your Online Marketing Plan will be based around your Marketing Love Factor.
Covers everything from essential marketing principles and techniques to the latest methods and trendsWant to sharpen your marketing skills to promote your products and services? Whether you’re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P’s-product, pricing, positioning, and placement – and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself – as an opportunity to grow the organization.
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.I
THE #1 HACK FOR SMARTER MARKETING
We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.
But rather than this endless search for a brilliant and novel solution, why don′t you just copy something that s worked before?
Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems.
This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.
Facebook is among the most important marketing tools for today’s business or nonprofit organizations
This extremely popular guidebook has been fully updated to cover Facebook’s new and ever-evolving tools
Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques
Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today’s social media environment.
Michael Müller entwickelt auf Basis eines identitätsbasierten Markenverständnisses und dem Status quo der Forschung ein Modell zur internationalen Markenstandardisierung. Für die Überprüfung des Modells führt der Autor eine Untersuchung in der Automobilbranche in 13 Ländern durch. Er belegt damit einen inversen U-förmigen Zusammenhang zwischen der Markenstandardisierung und dem Markenwert. Dadurch ist erstmals der empirische Nachweis erbracht, dass eine „glokale“ Markenstrategie eine höhere Erfolgswirkung verspricht als eine globale oder lokale.
Showing 1–24 of 151 results