Showing 1–24 of 67 results
‘e-Business Strategies for Virtual Organizations’ enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet. The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational knowledge, and the information economy. The virtual organization is now an important business model for contemporary business organizations and the flexibility and adaptability of the virtual organization make it ideal for survival in today’s highly competitive and dynamically changing markets.
Want to learn a proven system to help you make your first real dollar in ClickBank? No hidden secrets – I reveal it all in this book! – (Edited for 2016!)Hi, welcome to How To Make Money With ClickBank (Even Without A Website)! I’ve been teaching people how to make money with ClickBank over the past few years and many students have gotten their first ClickBank sale after implementing what I’ve taught them:“Hi KC, for so many years reading "tutorials" on the internet, I have never earn a single sale from ClickBank.
THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY
Everything You Need to Plan Your Strategy and Achieve Your Goals
From Fortune 500 consultant Robert J. Hamper–the man who wrote the book on strategic marketing–comes a powerful new blueprint for growth in today’s economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.
Packed with essential charts, forms, and fill-in questionnaires, it’s the perfect planner for you and your organization–no matter how big or small.
From the bestselling coauthor of Positioning–essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.T
If you’re a business owner, entrepreneur, expert, speaker, author, coach or consultant who would love to create marketing materials that attract, inspire and invite your ideal prospects to become ideal clients without sounding hype-y or sales-y, then this book may be exactly what you’ve been looking for.In Michele’s first book, "Love-Based Copywriting Method," she walks you through the philosophy of love-based copywriting and explains why traditional copy and marketing feels so icky. In this book, "Love-Based Copywriting System" she rolls up her sleeves and walks you though her exact system for writing copy that converts without feeling sleazy.Y
As an entrepreneur, small business owner, coach, consultant, speaker, author, and/or expert, you know marketing is the lifeblood of growing a successful business. Yet, for so many of us, marketing is also one of our biggest struggles.Well, that’s all about to change. In Love-Based Online Marketing, Michele PW walks you through exactly how to create an Online Marketing Plan tailored specifically to you and your goals so you can grow a business you love AND that loves you back!And the best part, thanks to the Assessment included in this book, your Online Marketing Plan will be based around your Marketing Love Factor.
Covers everything from essential marketing principles and techniques to the latest methods and trendsWant to sharpen your marketing skills to promote your products and services? Whether you’re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P’s-product, pricing, positioning, and placement – and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself – as an opportunity to grow the organization.
This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.
Facebook is among the most important marketing tools for today’s business or nonprofit organizations
This extremely popular guidebook has been fully updated to cover Facebook’s new and ever-evolving tools
Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques
Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today’s social media environment.
Should an airline be talking about the royal baby? What’s a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They’re mismatched, they’re nonsense… and they are working.
In today’s ongoing battle for consumer attention, brands have been using a new strategy called real-time marketing to engage their audience on topics that are already top of mind. In Trendology, Chris Kerns uses a data-driven approach to analyze how brands are using social media to finally answer the burning question: How should brands best capitalize on trends?
Kerns dives into the data from more than 100 of the top brands on Twitter (including Disney, MTV, Starbucks, Coca-Cola, BMW, J.C
Create, Monetize, Earn! Discover the ways to create and market your youtube channel successfully and MAKE MONEY!Youtube has now become so popular that millions of visitors come and go every day and it’s widely used by normal people like you and me. A few years back, Youtube wasn’t as popular of a way to make money, but today there is an incredible opportunity to make money on YouTube .When you start your YouTube channel, not only are you opening the door to thousands of potential subscribers, but you also will be creating an opportunity to make a lot of money.
The complete guide to Facebook marketing, generating leads, finding new customers, increase your sales conversions and building your brand.Many business owners and entrepreneurs are still struggling to make social media work for their businesses and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future.W
New Social Media PlatformForget about the usual Social Network such as Facebook and Twitter. They almost become fully paid for marketers.Learn about new platforms and drive organic traffic free.In this age of technology and the web, there are so many websites available to post your blogs in and make them widely known and followed. You might think that only Facebook, Twitter, Instagram and such social networks are only popular for sharing blogs to make them widely read however that is not the case.T
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
Hello!The modern world is hard to imagine without the Internet. It is also difficult to picture a successful business that is not represented in it. The Internet opens up great opportunities for businesses marketing, promotion of products and services.In this book, I will show you the best and most effective directions for the development of your internet business. Also, I will teach you the basic subtleties and tell you about mistakes to be avoided.Enjoy reading!Here Is A Preview Of What You’ll Learn… How to create high customer value How to start using SEO How to get started with SMM What is Pay-Per-Click marketing Why video marketing is effective How to be successful with email marketing
Stop reading books by pretenders. Read 40 Rules for Internet Business Success and you will learn from an entrepreneur who created a seven-figure internet business from scratch. Matthew Paulson, Founder of MarketBeat.com, has weathered the failures and triumphs of being an entrepreneur for nearly a decade. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business.By reading 40 Rules for Internet Business Success, you will learn to: Throw away your business plan! Create a scalable business model that actually works.
From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business.In Customer Manipulation, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you’ll learn in Customer Manipulation: Why it’s essential to embrace manipulation in marketing Why unethical manipulation will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rateAnd 100s of ways to get more people to buy!Who this book is for: Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customersAdditional resources included in Customer Manipulation to help you get more customers: Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Manipulation workbook A checklist for each Stage of the model
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers.
Network Marketing has seen a remarkable expansion of late, with entropreneurs benefitting from an unheralded demand for their services.The authors of this book demonstrate proven techniques to achieve financial success in Network Marketing, which i
Economists generally accept as given the old adage that there’s no accounting for tastes. Gary Becker disagrees, and in this collection he confronts the problem of preferences and values: how they are formed and how they affect our behaviour. In the process he explores puzzles of social life as well as some of society’s problems. He observes, for example, that adjacent restaurants, which have roughly the same quality of food and similar prices, may differ greatly in the number of customers they are able to attract.
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you’re like most consumers, you answered ‘yes’ to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access.
Stop Making Sales Call after Sales Call, On Prospects That Are Never Going To Buy From You.Imagine Closing 80-90% Of Your Prospects On Your First Sales Appointment, Without Having To Lower Your Price.One Call Closing Reveals How To Do This.Have you ever had a prospect give you any of these objections?"I want to think about it""I need to talk to my lawyer/brother/spouse before I go ahead with this""I can’t afford it""I can buy it cheaper at (your nasty competitor)""We always sleep on it before we decide"Are you tired of talking to prospects that won’t ever buy, and string you along?Does It make you sick to tell your loved ones "It’s a number’s game, I’ll get the next one"?That all ends now.S
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford – and then give it to them – you will achieve outstanding results. Filled with Brian Tracy’s trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results. You’ll discover how to: build your customer base; set yourself apart from the competition; answer three crucial questions about any new product or service; use market research and focus groups to fuel better decisions; fulfill a basic emotional need for buyers; determine the correct price point for your offerings; become truly customer-focused; make the most of your distribution channels; master the concepts of specialization, differentiation, segmentation, and concentration; give customers a reason to switch from your competitors; and more.
From Wiley Publishing comes the global release of the most researched, documented, and comprehensive manifesto on experiential marketing ever written.As customers take control over what, when, why, and how they buy products and services, brands are facing the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a changing generation of customers, companies must embrace and deploy a new marketing mix, driven by a more effective discipline: experiences.E
Showing 1–24 of 67 results