Showing 1345–1368 of 1387 results
This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio.
The implications of capital mobility for growth and stability are some of the most contentious and least understood contemporary issues in economics. In this book, Barry Eichengreen discusses historical, theoretical, empirical, and policy aspects of the effects, both positive and negative, of capital flows. He focuses on the connections between capital flows and crises as well as on those between capital flows and growth.Eichengreen argues that international financial liberalization, like other forms of economic liberalization, can positively affect the efficiency of resource allocation and the rate of economic growth.
This book is timely since the Basel Committee on Banking Supervision at the Bank for International Settlements is in the process of making major changes in the capital rules for banks. It is important that capital adequacy regulation helps to achieve financial stability in the most efficient way. Capital adequacy rules have become a key tool to protect financial institutions. The research contained within the book covers some key issues at stake in the capital requirements for insurance and securities firms.
Get Your M.B.A. Part-Time is written exclusively for the professional balancing the demands of home and work with the challenges of getting an M.B.A. This straightforward guide outlines the entire process – from selecting the right program for you to getting admitted to paying for it.Work…School…Career…You can have it all. Filled with advice from professionals who’ve done it, Get Your M.B.A. Part-Time can show you how.Find It! With so many available options, how can you find the program that fits your career goals and your scheduling needs? Get Your M.B
This short handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, finance, and marketing. In addition to bringing the reader an up-to-date perspective on what is known and what has been accomplished, it includes both new findings on a variety of topics and directions for additional research. Topics include estimation of theatrical and ancillary demand, profitability studies, the resolution of evident paradoxes in studio executive behavior, the interaction of the industry and government, the impacts of the most recent changes in accounting standards, and the role and importance of participation contracts.
David R. Hakes (University of Northern Iowa) has prepared a study guide that will enhance your success. Each chapter of the study guide includes learning objectives, a description of the chapter’s context and purpose, a chapter review, key terms and definitions, advanced critical thinking questions, and helpful hints for understanding difficult concepts. You can develop your understanding of the material by doing the practice problems and answering the short-answer questions, then assess your mastery of the key concepts with the self-test, which includes true/false and multiple-choice questions.
This is a new introductory text providing an up-to-date account of leading theories of development. The book includes a discussion of classical accounts of development, particularly that of Marx, but also considers current debates on the issue. Theories of imperialism, neo-imperialism, dependency, world systems theory and other conceptions are all given full and balanced consideration. A feature of the work is the connections drawn between theoretical interpretation and empirical application: in this respect, the author concentrates particularly upon drawing materials from the Latin American experiences.
The practical guide to investing in emerging marketsThough potentially risky, investing in emerging markets can offer extremely attractive returns. Opportunities in Emerging Markets offers practical advice for investors based on the real life experiences—both positive and negative—of practitioners, pioneer investors, and local heroes with experience in frontier markets. Exploring how every developing market has its own unique regional cultures and social structures that change the way investors invest, and must be understood in order to make wise investments, the book combines standard approaches to investing with the exigencies of frontier markets to create an invaluable framework for success.A
BEFORE, DURING, AND BEYOND A MARKETPLACE MELTDOWNYou’re prepared for hurricanes, tornadoes, blizzards, earthquakes and other natural disasters, but are you ready for the inevitable man-made disasters to come? This book teaches you the other half of disaster planning—how to survive the economic turmoil that hits regions and nations after the storm has passed.Prepper’s Financial Guide will teach you how to:•Become self-sufficient•Purchase precious metals•Safeguard your valuable possessions•Invest in foreign and alternate currencies•Barter and trade for needed supplies•Build an off-grid marketplace•Reduce debt so you can save for the future•And much more
The Self-Made Myth exposes the false claim that business success is the result of heroic individual effort with little or no outside help. Brian Miller and Mike Lapham bust the myth and present profiles of business leaders who recognize the public investments and supports that made their success possible—including Warren Buffett, Ben Cohen of Ben and Jerry’s, New Belgium Brewing CEO Kim Jordan, and others. The book also thoroughly demolishes the claims of supposedly self-made individuals such as Donald Trump and Ross Perot.
Leadership is crucial to the success of any organisation. But how can one seek to most effectively develop the leadership ability of both themselves, and others? How should one define leadership? Are great leaders born or made?
This text addresses such fundamental questions via a comprehensive and critical approach to the discussion of key leadership theories. The text encourages the reader to consider the role of both follower and leader in the leadership process, and to recognise the emergence of both effective, and destructive, leadership.
Each chapter features ‘Expert Insights’ on leadership, written by leaders in their respective fields. These insights offer the reader a valuable real-world perspective of leadership that enriches the abstract theory covered in each chapter. The provision of case studies, examples and supplementary online material provide the effective delivery of both undergraduate and postgraduate lectures and workshops, and self-guided study. A concluding chapter that focuses on the development of one’s self-leadership ultimately facilitates a comprehensive introduction to what is at once a seductive, complex, transformative and alluring topic.
It is over twenty years since scholars began to question the adequacy of the extant career theory for illuminating women’s lives. Since then the literature has developed apace. This book contributes to these on-going debates.
This book is about women’s careers, how they think about and enact their working lives, and how these patterns change, or stay the same, over time. It focuses on seventeen women, based in the same northern English city, working in a variety of occupations, who left their organizational positions to set up their own businesses.
NEW EDITION, REVISED AND UPDATEDBuilding engagement is crucial for every organization. But the traditional top-down coercive change management paradigm—in which leaders “light a fire” under employees—actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone—not just select committees or working groups—enthusiastically committed to organizational transformation. This revised edition features new interviews—everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk—and new neuroscience findings that support Axelrod’s model.
Study after study confirms that career development is the single most powerful tool managers have for driving retention, engagement, productivity, and results. Nevertheless, it’s frequently back-burnered. When asked why, managers say the number one reason is that they just don’t have time—for the meetings, the forms, the administrative hoops.But there’s a better way. And it’s surprisingly simple: frequent short conversations with employees about their career goals and options integrated seamlessly into the normal course of business.
Writing That Works Combining clear advice on the writing process and countless model documents from real workplace settings, “Writing That Works” sets the standard for professional writing books today. More than ever, this eleventh edition reflects the role of technology in the office and the classroom, addressing the most current types of business documents online and in print, providing informative guidelines on selecting the appropriate medium for your document, communication, or presentation, and offering new advice on landing and keeping a job in today’s economy.
Supermarket produce sections bulging with a year-round supply of perfectly round, bright red-orange tomatoes have become all but a national birthright. But in Tomatoland, which is based on his James Beard Award-winning article, "The Price of Tomatoes," investigative food journalist Barry Estabrook reveals the huge human and environmental cost of the $5 billion fresh tomato industry. Fields are sprayed with more than one hundred different herbicides and pesticides. Tomatoes are picked hard and green and artificially gassed until their skins acquire a marketable hue.
The life of William Shakespeare, Britain’s greatest dramatist, was inextricably linked with the history of London. Together, the great writer and the great city came of age and confronted triumph and tragedy. Triumph came when Shakespeare’s company, the Chamberlain’s Men, opened the Globe playhouse on Bankside in 1599, under the patronage of Queen Elizabeth I. Tragedy touched the lives of many of his contemporaries, from fellow playwright Christopher Marlowe to the disgraced Earl of Essex, while London struggled against the ever-present threat of riots, rebellions and outbreaks of plague.G
This book is the most thorough study yet undertaken of the headquarters building of the Institution of Civil Engineers in Great George Street, London, SW1. It considers how the building visually represents the authority of the profession and discusses not only the architecture and technology of the building but also the social relationships that underpin the structure. Few headquarter buildings associated with the professions have been subject to serious historical study; in effect they are anonymous buildings passed by each day almost without comment.
In the $750 billion sports industry, is winning on-the-field the only success driver that matters for a sports business off-the-field? Today, the high-performance sports business is more complex than ever before and is presenting new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, sponsors, and employees while facing unprecedented competition both domestically and internationally. The cost of doing business continues to rise, while traditional revenue streams are under increased pressure.
In The Sports Strategist: Developing Leaders for a High-Performance Industry, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports strategists must focus on building and growing sustainable long-term businesses without depending too much on winning. Their approach centers on identifying and maximizing key factors in sports organizations that, unlike winning, can be controlled and shaped.
Blending extensive industry experience and real-world case studies with their academic expertise, the authors arm readers with the combination of the necessary tools to help them make better strategic decisions. Everyone from industry veterans to aspirational managers will learn how to design identities, reinvigorate venue experiences, manage narratives, and maximize new technology in today’s connected world. In addition, readers will explore how to implement business analytics, build public support, and apply ethics in decision-making. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to suffer when it does not.
The demand for innovative leaders who can address these issues and make tough decisions on which challenges to prioritize has never been greater. The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.
Hans SchneeweiB is- one of the best-known German econometricians and statisticians. He was born in Glatz, Silesia, on March 13, 1933. Hans SchneeweiB studied mathematics and physics and received his Ph. D. degree from the Johann-Wolfgang-Goethe University, Frankfurt, in 1960. He was member of the academic staff of the Faculty of Law and Economics of the Saar University between 1959 and 1965. Following his Habilitation in 1964, he was appointed to the chair of Statistics and Econometrics at the same university.
This book explores the dynamic processes in economic systems, concentrating on the extraction and use of the natural resources required to meet economic needs. Sections cover methods for dynamic modeling in economics, microeconomic models of firms, modeling optimal use of both nonrenewable and renewable resources, and chaos in economic models. This book does not require a substantial background in mathematics or computer science.
This book aims to fill the gaps in the typical student’s mathematical training to the extent relevant for the study of econometrics. In most cases, proofs are provided and there is a verbal discussion of certain mathematical results.From the reviews of the third edition: JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION "This is an appropriate text for graduate students and researchers in econometrics who want a quick introduction to the necessary mathematics or those who wish to review the material.&
For sometime now, I felt that the evolution of the literature of econo metrics had mandated a higher level of mathematical proficiency. This is particularly evident beyond the level of the general linear model (GLM) and the general linear structural econometric model (GLSEM). The problems one encounters in nonlinear econometrics are not easily amenable to treatment by the analytical methods one typically acquires, when one learns about probability and inference through the use of den sity functions.
This book is intended for second year graduate students and professionals who have an interest in linear and nonlinear simultaneous equations mod els. It basically traces the evolution of econometrics beyond the general linear model (GLM), beginning with the general linear structural econo metric model (GLSEM) and ending with the generalized method of mo ments (GMM). Thus, it covers the identification problem (Chapter 3), maximum likelihood (ML) methods (Chapters 3 and 4), two and three stage least squares (2SLS, 3SLS) (Chapters 1 and 2), the general nonlinear model (GNLM) (Chapter 5), the general nonlinear simultaneous equations model (GNLSEM), the special ca’3e of GNLSEM with additive errors, non linear two and three stage least squares (NL2SLS, NL3SLS), the GMM for GNLSEIVl, and finally ends with a brief overview of causality and re lated issues, (Chapter 6).
Showing 1345–1368 of 1387 results