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Gain a strategic edge in today’s business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.
The world–famous former con artist and bestselling author of Catch Me if You Can now reveals the mind–boggling tricks of the scam trade–with advice that has made him one of America’s most sought–after fraud–prevention experts. "I had as much knowledge as any man alive concerning the mechanics of forgery, check swindling, counterfeiting, and other similar crimes. Ever since I’d been released from prison, I’d often felt that if I directed this knowledge into the right channels, I could help people a great deal.
THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY
Everything You Need to Plan Your Strategy and Achieve Your Goals
From Fortune 500 consultant Robert J. Hamper–the man who wrote the book on strategic marketing–comes a powerful new blueprint for growth in today’s economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.
Packed with essential charts, forms, and fill-in questionnaires, it’s the perfect planner for you and your organization–no matter how big or small.
From the bestselling coauthor of Positioning–essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.T
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.I
Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can’t touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors aren’t interested in history, and they already know you’re profitable and competitive—that knowledge is baked into your stock price.The hard reality is that a competitive advantage just isn’t enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages.T
A thorough industry analysis is of utmost importance for a study on the impact of technological changes on industry structure. This book evaluates the consequences of a vaguely chosen level of an industry analysis. Too broad a definition of the industry may disaggregate sub-industries, processing industries and international aspects.
A guide to writing a successful business plan—in just one hour A strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. The One–Hour Business Plan , written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour.
Birds of a feather flock together. We’re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truthit’s the company we keep that often determines the level of personal growth and professional success we achieve in life.Business leaders exchange information and ideas. They network to make deals and build partnerships. They work together to optimize best practices, and they reach out to leaders outside their companies to accelerate growth. Simply put, CEOs and business leaders provide value to one another that they can’t find anywhere else.
Creativity, new ideas, innovation – in any age they are keys to success, but in today’s whirlwind economy they are essential for survival itself. Yet, as Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture.
Thinking of starting a business or raising money to expand an existing one? This popular book will show you how to write the business plan and loan package necessary to finance your business and make it work.With How to Write a Business Plan you’ll learn how to: *evaluate the profitability of your business idea*estimate operating expenses*prepare cash flow*create profit and loss forecasts*determine assets, liabilities and net worth*find potential sources of financing (up-to-date sources provided) *think first before borrowing from friends and relatives*present your plan to lenders and investorsThe 6th edition is completely updated for 2003, providing all-new resources (both online and off), information on the latest changes to FMHA loans, plus the effect of new banking regulations on loans.
Industry after industry is becoming technology driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple make, sell, ship approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers.
How did Circuit City go from a Mom and Pop store with a mere $13,000 investment, to the best performing Fortune 500 Company for any 15-year period between 1965 and 1995, to bankruptcy and liquidation in 2009? What must leaders do not only to take a business from good to great, but to avoid plummeting from great to gone in a constantly evolving marketplace?Alan Wurtzel, son of Circuit City founder Sam Wurtzel, took over as CEO in 1972 and implemented a successful long term strategy that simplified the company by unloading unsuccessful acquisitions, expanded the few winning divisions, and preserved the distinct employee culture his father created, positioning the company for unprecedented success.
Business is warfare. Western business has been inculcated in the belief that business is about win/win solutions. However, in today’s global marketplace there isn’t fairness – there are winners and losers. Today’s competitive terrain calls for new tactics as well as an understanding of how your opponents approach the world.Using ancient Eastern philosophy and military tactics from "The 36 Stratagems", "Hide a Dagger Behind a Smile" shows how to create unpredictable corporate strategies.
Research at the intersection of social networks and strategic management identifies a range of performance-enhancing network position advantages – access to partners, information, innovation, and resources – that are distributed differentially across network positions.
Once you come to believe in a map, it is very difficult to change it, and, if your facts are wrong then you will be relying on a map that is wrong too. Too often a mental mapsa act like blinkers rather than guides – preventing us from acting effectively. Rafael Ramirez (from the Preface) The Value Net A Tool for Competitive Strategy Cinzia Parolini SDA Bocconi, School of Management, Milan, Italy Faced with a continuously changing, and an increasingly competitive, business environment, strategic analysts and senior managers are still reluctant to forsake the familiar and traditional tools and models which were conceived in the very different world of the 1970s and 1980s.
"One Report" refers to an emerging trend in business takingplace throughout the world where companies are going beyondseparate reports for financial and nonfinancial (e.g., corporatesocial responsibility or sustainability) results and integratingboth into a single integrated report.
If you are like most business owners and leaders today, you feel stuck working constantly ”in” your business, for little return. Profit guru Steve Van Remortel has the solution. The Stop Selling Vanilla Ice Cream ® process offers an easy-to-follow strategic planning and talent development methodology to work ”on” your business that leads to a real differentiation and a high-performance team ready to deliver it. You will discover the answer to the most important strategic question for your business: Why will a customer choose you over your competitors?The Stop Selling Vanilla Ice Cream process focuses on creating individual, team and organizational performance breakthroughs through the optimization of strategy and talent.
The events of September 11, 2001 forever changed the dynamics of importing or exporting products into the United States. This privilege, which can be revoked for non-compliance, has been made dramatically more complex and expensive by the numerous new rules, regulations, laws and requirements of various agencies. Procurers of foreign merchandise have had to revisit current U.S. Customs’ rules and regulations, reevaluate their company’s existing import procedures, and consider further stabilizing and strengthening their Customs compliance.
A practitioner-focused approach to strategy and real-world strategic thinking. This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout, plus a new chapter on Strategy Execution and Performance Appraisal. Rigorously founded on current thinking and theoretical concepts in the field of strategic management, Strategy in Practice:Provides the strategy practitioner with a systematic and insight-driven approach to strategic thinkingEstablishes and translates the relevance of strategy theory to its application in the practice fieldLeads you through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issuesProvides tools of strategic analysis in combination with informed intuition to understand the strategic landscapeHas additional online resources available for instructors
Recently, some bestselling management books have focused on providing a recipe for greatness, while others have sought to unlock the secrets of long-term success. But a detailed analysis at the intersection of the two, one that explains how some companies manage to achieve repeated peaks of business performance, has been missing — until now.Accenture’s Paul Nunes and Tim Breene have found that what matters is not just climbing your current S-curve, which is what you do to reach the top of a single successful business.
This clear, insightful, and interesting work covers all aspects of strategic management, including chapters that discuss SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, the Resource-Based View, transaction cost economics, and real options theory. Unlike other books, this three-volume work examines strategic management from different perspectives, effectively interweaving seemingly disparate subdisciplines, such as entrepreneurship and international business, with specialized foci, such as creativity, innovation, and trust.I
During the past few years, the global environment has been increasingly causing revolutionary, disruptive innovation changes in traditional industries, corporations and business models. Traditional approaches to strategy are proving to be inadequate to deal with these changes, and those who want to survive and succeed in the highly competitive global economy urgently need more dynamic, innovative and holistic approaches to strategy and strategic management.The major focus of this book is to provide new strategic management approaches and tools to enable capabilities for rapid, discontinuous organizational innovation and change.
Need more appointments? Need more sales? Need more motivation? Need no-nonsense advice? …You really need this book. It’s a fresh look at biz and networking. Widely acclaimed, check out over 100 reviews on Amazon for the paper version, averaging 4.9/5! GOYA is taking the business book world by storm. Just a few sample reviews:It is truly THE most inspirational read I have EVER read and as a coach I have read lots of material. –Scott Dwyer, Motivations Business Coaching ServicesThere were parts of the book that made me laugh out loud, others that made me shout that’s so true and others that brought a lump to my throat.
Showing all 24 results