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English for Business Studies Third Edition reflects recent changes in the world’s business and economic environment, featuring new units including Corporate Social Responsibility and Venture Capital. Covering the most important areas of management, production, marketing, finance and macroeconomics, it helps students to understand and talk about key concepts in business and economics. Using case studies, discussions and role-plays, the course helps learners to develop and defend their own viewpoints, and new audio featuring authentic interviews with business people offers realistic listening practice.
A ‘no-nonsense, no-holds-barred’ practical book on what a decision maker in any academic or practical professional endeavor should be thinking about in order to execute the decision making process more thoroughly.
This book is about starting and sustaining a technology user group. User groups are a wonderful way to connect with local and like-minded professionals for networking and learning. All the forums and social media on the internet can’t replace face-to-face time spent discussing problems, upcoming technologies, and other pertinent topics. What every user group needs is leaders to organize meetings, find speakers, and connect the community.What every leader needs is good advice and guidance on how to begin a group and nurture new leadership to keep the group sustainable, and Michelle Malcher provides just that right sort of guidance in her book on User Group Leadership.
Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change.
The Great Game of Business started a business revolution by introducing the world to open-book management, a new way of running a business that created unprecedented profit and employee engagement. The revised and updated edition of The Great Game of Business lays out an entirely different way of running a company. It wasn’t dreamed up in an executive think tank or an Ivy League business school or around the conference table by big-time consultants. It was forged on the factory floors of the heartland by ordinary folks hoping to figure out how to save their jobs when their parent company, International Harvester, went down the tubes.
Karen Hough doesn’t want you to be “perfect.” People fear public speaking because they worry about having to conform to all sorts of handed-down rules that tie them up in knots and put their audiences to sleep. It’s authenticity and passion that win people over, she says, not “polish.” But you can’t be authentic if you’re following guidelines that drain the life and personality out of your presentation.Karen Hough doesn’t want you to be “perfect.” People fear public speaking because they worry about having to conform to all sorts of handed-down rules that tie them up in knots and put their audiences to sleep.
An updated new edition of the comprehensive guide to reading and understanding financial reports
Financial reports provide vital information to investors, lenders, and managers. Yet, the financial statements in a financial report seem to be written in a foreign language that only accountants can understand. This new Eighth Edition of How to Read a Financial Report breaks through that language barrier, clears away the fog, and offers a plain–English user′s guide to financial reports. This updated edition features new information on the move toward separate financial and accounting reporting standards for private companies, the emergence of websites offering financial information, pending changes in the auditor′s report language and what this means to investors, and requirements for XBRL tagging in reporting to the SEC, among other topics.
Makes it easy to understand what financial reports really say
Updated to include the latest information financial reporting standards and regulatory changes
Written by an author team with a combined 50–plus years of experience in financial accounting
With this new edition of How to Read a Financial Report, investors will find everything they need to fully understand the profit, cash flow, and financial condition of any business.
Should an airline be talking about the royal baby? What’s a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They’re mismatched, they’re nonsense… and they are working.
In today’s ongoing battle for consumer attention, brands have been using a new strategy called real-time marketing to engage their audience on topics that are already top of mind. In Trendology, Chris Kerns uses a data-driven approach to analyze how brands are using social media to finally answer the burning question: How should brands best capitalize on trends?
Kerns dives into the data from more than 100 of the top brands on Twitter (including Disney, MTV, Starbucks, Coca-Cola, BMW, J.C
Once in a generation, a book comes along that transforms the business landscape. For today’s business leaders, The New How redefines the way companies create strategies and win new markets.
Management gurus have always said “people matter.” But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out.
An in-depth look at how today’s businesses use information technologies.
Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business professional. Laudon and Laudon continue to emphasize how business objectives shape the application of new information systems and technologies.
The tenth edition features new opening, closing, and Interactive Session cases, as well as updated text, figures, tables, and cases.
Add value with every decision using a simple yet powerful frameworkFew things are as valuable in business, and in life, as the ability to make good decisions. Can you imagine how much more rewarding your life and your business would be if every decision you made were the best it could be? Decision Quality empowers you to make the best possible choice and get more of what you truly want from every decision.Dr. Carl Spetzler is a leader in the field of decision science and has worked with organizations across industries to improve their decision-making capabilities.
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You’ll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person.M
Thinking of starting a business or raising money to expand an existing one? This popular book will show you how to write the business plan and loan package necessary to finance your business and make it work.With How to Write a Business Plan you’ll learn how to: *evaluate the profitability of your business idea*estimate operating expenses*prepare cash flow*create profit and loss forecasts*determine assets, liabilities and net worth*find potential sources of financing (up-to-date sources provided) *think first before borrowing from friends and relatives*present your plan to lenders and investorsThe 6th edition is completely updated for 2003, providing all-new resources (both online and off), information on the latest changes to FMHA loans, plus the effect of new banking regulations on loans.
There’s never been a book like this. It will make you laugh, and open up new thinking that’s made millions. It has a video inside. It makes stupid into the new smart. Your rivals will be so off put by the title, that they’ll never stoop to read it. This gets you in the clear to leap, and they won’t even know what hit them.
A no-nonsense guide for minorities in business who want to make it to senior managementIn recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them understand and overcome these challenges.Keith R. Wyche, a division president at a Fortune 500 company, is the perfect mentor for ambitious minority businesspeople at all levels.
Although there are many books on root cause analysis (RCA), most concentrate on team actions such as brainstorming and using quality tools to discuss the failure under investigation. These may be necessary steps during RCA, but authors often fail to mention the most important member of an RCA team—the failed part.Root Cause Analysis: A Step-By-Step Guide to Using the Right Tool at the Right Time provides authoritative guidance on how to empirically investigate quality failures using scientific method in the form of cycles of plan-do-check-act (PDCA), supported by the use of quality tools.F
Many government projects and programs are prolonged for years, failing to meet the projects’ objectives, wasting taxpayers’ money, or they are abruptly terminated in the midst of planning or implementation. Government funded projects and programs set out to achieve national growth and enhance the lives of citizens. They are ubiquitous and notoriously unwieldy. Drawing on an impressive array of large-scale government projects gleaned from government audit reports across three major sectors infrastructure and transportation, information systems, and defense this study explains why government projects go wrong and what can be done to improve their success rates.
Telekommunikations- und Medienmärkte sind in heftiger Bewegung. Digitalisierung, Konvergenz und neue Technologien verändern traditionelle Geschäftsgrundlagen: Zutritt neuer Wettbewerber, neuartige Geschäftsmodelle, neue Formen der strategischen Fokussierung, branchenübergreifende Vernetzung.
Packed with customizable editing tools–this practical, up-to-date reference includes the latest on writing and editing online.
The Trainer’s Guide to Training Most new trainers and presenters know all they need to know about their chosen subject. Unfortunately, few of them actually know how to present what they know. For more than a decade, Robert Jolles’s How to Run Seminars and Workshops has taught tens of thousands of people how to sell, teach, stand up, and deliver an effective training session on almost any subject in almost any setting.This new Third Edition updates this classic guide for anyone who has to get up and move an audience.
This book provides teachers with an overview of the whole course, together with detailed teaching notes, background briefings on business content, the Text bank and the Resource bank.
Hack into the secret power of your brainYour Brain100 Billion Neurons100 Trillion ConnectionsAnd you only command 5% of it.Now it’s time to take back control!In Brainhack, creativity coach Neil Pavitt gives you tips and tricks to re-programme your brain, developing the skills and insights that can transform how you think, solve problems and make decisions.This book will help you:- Learn to think smarter- Become more focused- Discover creative approaches to problem-solving- Generate ideas with innovative techniques- Unlock your brain blocks
Ted Bassett has worked for more than forty years in the global mining and metals industry with projects ranging from an open-pit operation in post-communist Kyrgyzstan to the scandal-racked Bre-X goldmine in Busang, Indonesia. He’s witnessed numerous instances of senseless risk-taking and reputation-ruining blunders from project managers who simply weren’t prepared enough for the job. Finally, prompted by his family and armed with dozens of case studies gleaned from his own personal experiences, Ted sat down with fellow engineer Jim Cooke and journalist Jennifer Parks to document these true stories-and provide a helpful resource that goes beyond a sterile textbook.
With chapters such as “On Being Principled,” “Dodging Bullets,” and “Safety and the Law,” How to Build a Project: Things They Don’t Teach chronicles Bassett and his family as they travel from the mountains of central Asia to the mines of South Australia. In these dramatic narratives, Bassett navigates sticky foreign politics, budget constraints, and executive temper tantrums in his demanding career…all while his daughter’s cancer battle unfolds.
Filled with practical advice and keen insights, this book is an essential reference tool for engineers and managers seeking to gain an edge in their profession.
Showing 1–24 of 91 results