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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You’ll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person.M
Thinking of starting a business or raising money to expand an existing one? This popular book will show you how to write the business plan and loan package necessary to finance your business and make it work.With How to Write a Business Plan you’ll learn how to: *evaluate the profitability of your business idea*estimate operating expenses*prepare cash flow*create profit and loss forecasts*determine assets, liabilities and net worth*find potential sources of financing (up-to-date sources provided) *think first before borrowing from friends and relatives*present your plan to lenders and investorsThe 6th edition is completely updated for 2003, providing all-new resources (both online and off), information on the latest changes to FMHA loans, plus the effect of new banking regulations on loans.
Packed with customizable editing tools–this practical, up-to-date reference includes the latest on writing and editing online.
Inc. magazine calls it one of “the best, clearest guides to the numbers” on the market. Readers agree, saying it’s exactly “what I need to know” and calling it a “must-read” for decision makers without expertise in finance.Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers—helping them to understand not only what the numbers really mean, but also why they matter.This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business.
The book consists of contributions related mostly to public-key cryptography, including the design of new cryptographic primitives as well as cryptanalysis of previously suggested schemes. Most papers are original research papers in the area that can be loosely defined as "non-commutative cryptography"; this means that groups (or other algebraic structures) which are used as platforms are non-commutative.
This respected, market-leading text offers students a comprehensive, practical introduction to workplace writing to prepare them for a range of communication tasks. SUCCESSFUL WRITING AT WORK features an abundance of real-world examples and problems, as well as an accessible writing style and detailed guidelines for planning, drafting, revising, editing, and producing professional documents and graphics.Students are presented with topics in four logically sequenced sections, beginning with basic business communications, and proceeding to conducting research, documenting sources, and handling more advanced tasks such as reports, proposals, and oral presentations.
Howard Marks’s The Most Important Thing distilled the investing insight of his celebrated client memos into a single volume and, for the first time, made his time-tested philosophy available to general readers. In this edition, Marks’s wisdom is joined by the comments, insights, and counterpoints of four renowned investors and investment educators: Christopher C. Davis (Davis Funds), Joel Greenblatt (Gotham Capital), Paul Johnson (Nicusa Capital), and Seth A. Klarman (Baupost Group). These experts lend insight into such concepts as "second-level thinking," the price/value relationship, patient opportunism, and defensive investing.
Business Correspondence, Second Edition introduces adult ESL students to the proper formats and approaches to use in basic office communication. It offers students extensive contextualized practice, while extra grammar and punctuation exercises boost students’ basic English skills. Because each chapter centers around an office situation, students are exposed to real language in real situations.Business Correspondence, Second Edition introduces adult ESL students to the proper formats and approaches to use in basic office communication.
Instructors know that Mike Markel’s Technical Communication will prepare their students for any workplace writing situation. No other text offers such a comprehensive introduction to the field while still delivering practical, effective support for students at every level. The eleventh edition has been thoroughly revised to reframe the work of technical communicators in the context of today’s highly collaborative, rapidly evolving digital practices. Fresh, social-media driven sample documents and coverage of the latest tools and technologies ensure that students work with the kinds of processes and products they’ll encounter on the job.
All you need to know about making and breaking codes. Gem Codes and Ciphers touches on everything from the smoke signals used by Native American Indians to encryption devices used by government agencies and the military. Not only does this handy, pocket-sized book cover the history of the development of codes and ciphers, it also has practical information and advice on how to make codes and, more importantly, how to break them! Topics covered:• Native American smoke signals, Masonic signals, flags, and semaphore;• Morse code, Braille, ASCII computer language;• Letter substitution – mono- and poly-alphabetic;• Computer algorithms;• Codes and ciphers throughout history• Development of code-breaking devices such as the Enigma machine.
This unique book explains the basic issues of classical and modern cryptography, and provides a self contained essential mathematical background in number theory, abstract algebra, and probability—with surveys of relevant parts of complexity theory and other things. A user-friendly, down-to-earth tone presents concretely motivated introductions to these topics. More detailed chapter topics include simple ciphers; applying ideas from probability; substitutions, transpositions, permutations; modern symmetric ciphers; the integers; prime numbers; powers and roots modulo primes; powers and roots for composite moduli; weakly multiplicative functions; quadratic symbols, quadratic reciprocity; pseudoprimes; groups; sketches of protocols; rings, fields, polynomials; cyclotomic polynomials, primitive roots; pseudo-random number generators; proofs concerning pseudoprimality; factorization attacks finite fields; and elliptic curves.
Intended for students—and everyone else who writes for online media—Writing for the Internet: A Guide to Real Communication in Virtual Space is a landmark collection of grounded and practical applications about writing effectively and concisely. It covers just about everything one needs to know about a broad array of topics including online , new media news writing, blogging, micro-blogging, Internet writing technologies, and social media/ownership. At the same time, it addresses theories, methods, and practices used by Internet writers and online journalists from a wide range of backgrounds.T
Writing That Works Combining clear advice on the writing process and countless model documents from real workplace settings, “Writing That Works” sets the standard for professional writing books today. More than ever, this eleventh edition reflects the role of technology in the office and the classroom, addressing the most current types of business documents online and in print, providing informative guidelines on selecting the appropriate medium for your document, communication, or presentation, and offering new advice on landing and keeping a job in today’s economy.
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