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English for Business Studies Third Edition reflects recent changes in the world’s business and economic environment, featuring new units including Corporate Social Responsibility and Venture Capital. Covering the most important areas of management, production, marketing, finance and macroeconomics, it helps students to understand and talk about key concepts in business and economics. Using case studies, discussions and role-plays, the course helps learners to develop and defend their own viewpoints, and new audio featuring authentic interviews with business people offers realistic listening practice.
Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change.
Telekommunikations- und Medienmärkte sind in heftiger Bewegung. Digitalisierung, Konvergenz und neue Technologien verändern traditionelle Geschäftsgrundlagen: Zutritt neuer Wettbewerber, neuartige Geschäftsmodelle, neue Formen der strategischen Fokussierung, branchenübergreifende Vernetzung.
The Trainer’s Guide to Training Most new trainers and presenters know all they need to know about their chosen subject. Unfortunately, few of them actually know how to present what they know. For more than a decade, Robert Jolles’s How to Run Seminars and Workshops has taught tens of thousands of people how to sell, teach, stand up, and deliver an effective training session on almost any subject in almost any setting.This new Third Edition updates this classic guide for anyone who has to get up and move an audience.
Unfortunately, we’ve all been there. You and your team are facing a problem. Yet rather than working with you to come up with a solution, your manager swoops in squawking like a seagull, dumps orders riddled with formulaic advice, then takes off, leaving everyone else to clean up the mess. Or-let’s be honest-there’s been a time (or two) when all of us have been guilty of this very behavior.The truth is, seagull managers live in every workplace-but it doesn’t have to be that way. In Squawk! Travis Bradberry, Ph.D
Employees respond to organizational change with worry, fear, and sometimes even panic. Your job is to keep them motivated and focused―so you must choose your words carefully during times of upheaval.Perfect Phrases for Communicating Change has hundreds of ready-to-use phrases for ensuring your employees make the transition with clarity, commitment, and skill. Learn the most effective language for:Articulating new company initiativesResponding to questions with confidenceEasing employees’ fearsClarifying roles and responsibilitiesAddressing resistance and performance problems
You’ve heard it a million times: "The customer is always right." But let’s face it–sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need for everyday customer service situations–and includes simple, effective techniques that can help you meet even the most demanding customer needs.
In order to succeed in the new business environment, workers must learn how to influence people over whom they have no direct control. In this book, an experienced organizational consultant shows readers how to build alliances and persuade peers, not just boss them around. He uses case studies and anecdotes from his own practice to illustrate specific tactics that can be used in any work situation.
Organizations today are lean, agile, and focused, which means that partnerships are more crucial than ever to success. From outsourcing to strategic alliances, businesses depend on partners to help them meet marketplace challenges and achieve financial goals. But what does a good partnership depend on? There are many books that explain the organizational dynamics. But until now, no book has focused on the single most important component: the human factor.
Why do you connect easily with some people and not with others? More than two million people use social styles and versatility skills to read and adapt to the natural behavior of others. Simple to learn and apply, social styles skills immediately improve communication and relationships at work and at home. Use them and you’ll accomplish more with everyone. The secret is very simple: treat people the way they want to be treated. Learn your own social style, how to read others’ styles, discover how to handle conflict with social styles in mind, and begin using versatility to ensure productive, long-term relationships.
The Definitive Guide to Professional BehaviorWhether you’re eating lunch with a client, Skyping with your boss, or meeting a business partner for the first time–it’s all about how you present yourself. The Essentials of Business Etiquette gives you 101 critical tips for improving behavior in any business situation–all delivered in a quick, no-nonsense format."If you are looking for practical guidelines on how to conduct yourself in a business situation, what behaviors you need to use to get ahead, and how to be sure that you do not offend others, read this book!" – MADELINE BELL, President and COO, The Children’s Hospital of Philadelphia"Pachter has once again done an excellent job at highlighting some key tools to succeed in leadership and how to conduct yourself in the workplace.&
For anyone who’s breaking in, moving up, or just trying to make a great professional impression, this essential guide offers real-life anecdotes and advice to help you build competence and confidence in the tricky arena of modern business etiquette. Includes: "Blunder Busters" – proven strategies to help you tackle anything from office dating to business lunches "Sir, your fly is unzipped!" – the art of verbal diplomacy Contemporary guidelines for goof-proof e-mail The top ten career killers and how to beat them Global gaffes: easy ways to avoid overseas embarrassment Grace under fire-surviving dining disasters, party faux-pas and everything in-between
Don’t let your creative ideas get picked apart and put down!If you’re like most creative people, chances are high that you’ve had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You’ll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus.
UNLOCK YOUR INNER CHARISMAHave you ever met someone who had a magnetic personality? The kind of person other people seemed to want to be around? The kind of person who seemed to have people hanging onto their every word? YOUR GUIDE TO BUILDING A MAGNETIC PERSONALITYNow, what if I told you that you can learn to become charismatic? That you could unlock your inner charisma, master the art of small talk and develop personal magnetism? That you can learn to become likable? That you can learn to become the kind of conversationalist that keeps people engaged and entertained? YOUR TOOLKIT ON HOW TO DEVELOP PERSONAL MAGNETISM- TODAY!Inside this book, you will learn the mindset, body language, rapport building and storytelling techniques used by some of the most charismatic individuals on the planet.
Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step–by–step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers practical guidance and skills to enable marketing and sales teams to quickly adopt visual story telling practices that apply to today′s fast–moving, competitive selling environment.
Great Relationships Are Your Key To Business Success. Whether you’re just starting your career or have been in the business world for years, this book provides all the tools you’ll need to create long lasting success in your life. Why wait to build the life you’ve always dreamed of? Running your life is very much like running a business, and People Tools for Business is filled with practical ideas to help you run your life more effectively and efficiently.YOU CAN MAKE A CAREER OUT OF BEING HAPPY In this sequel to his New York Times Bestseller People Tools (January 2014), Alan C.
Get your message across the right way with clear communicationMessage Not Received provides the tools and techniques that make an effective writer and public speaker. Particularly on topics related to data and technology, effective communication can present a challenge in business settings.This book shows readers how those challenges can be overcome, and how to keep the message from getting lost in the face of mismatched levels of knowledge, various delivery media, and the library of jargon that too often serves as a substitute for real, meaningful language.C
r] Rid the world of bad presentations with:Engaging Content + Memorable and Simple Design + Powerful DeliveryTogether, these create an unforgettable experience for the audience, The Big Fish Experience.Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it’s a presentation about an idea, a product, a service, a business, or a cause, at its heart, it’s a story. The Big Fish Experience will help you tell yours. Learn how to:CAPTIVATEwith the power of story, enticing visuals, and infectious enthusiasmINSPIREwith the perfect pitch, a strong message, and a call to actionENGAGEwith supreme skill and confidence—and achieve your purpose every timeIn this practical, step-by-step guide, you’ll find proven techniques and expert tips on new presentation tools; innovative ways to deliver your ideas; case studies of presentations, which you can emulate immediately; and ways to recover if things go wrong.B
MASTER THE ONE THING ALL GREAT TED TALKS HAVE IN COMMONWhat is the secret to delivering a great TED talk? What is the magic ingredient that makes a TED talk captivating? And more importantly, how can you use those secrets to make your presentations more powerful, dynamic and engaging? To try to answer these questions, I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message and delivery. Here’s what I discovered. After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories.
Not exactly what you’d expect to hear from a communication expert, but these counterintuitive strategies are precisely what we need to interact productively and meaningfully in today’s digital world. Our overreliance on quick, cheap, and easy means of “staying connected” is eroding our communication skills. Speed steamrolls thoughtfulness; self-expression trumps restraint. Errors and misunderstandings increase. And our relationships suffer.
With startling insights and a dash of humor, Stop Talking, Start Communicating combines scientific research with real-world strategies to deliver a proven approach to more effective communication.
“Only Geoffrey Tumlin could write a book about a serious problem–our mounting communication deficiencies–and make me laugh and learn all the way through it. Witty, smart, and 100 percent accurate, Stop Talking, Start Communicating points the way to a better conversational future.” — Tina Morris, managing director at Standard & Poor’s
“An elegantly analytical, accessible, and enjoyable guide to improving interpersonal communication, Stop Talking, Start Communicating is a key resource for anyone who wants to be a difference-making leader, manager, or team member.” — Eduardo Sanchez, deputy chief medical officer of the American Heart Association
A guide to strategic communication for stronger brands!Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience’s needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success.
Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.The fifth edition includes updated and new content on social media and technology. Available with mybcommlab!Practice Makes Polished—mybcommlab is the online study tool that helps you polish communication skills so that your ready to tackle the rigors of today’s business landscape.
Showing all 22 results