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Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered… The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation. ”When they write the history of marketing thought, Jay doesn’t get a page… he gets his own chapter.”—Seth Godin, author of Poke the Box “This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape.
Discover the simple process to start YOUR very own online business today and start making money! (FREE BONUSES INCLUDED)Do you want to be financially independent? Tired of being told when to get up, when to clock in, when to go on break? What if you could run your own business on your own time and make MORE money in the process…In Online Business: The Simple Guide to Make Money Online – Work From Home & Create Passive Income, you’ll learn a simple business plan blueprint you can follow to start your own online business very quickly.
In Craft Pricing Power the founders of Liberty Jane Clothing share their journey to understand and use the most powerful and important pricing principles available today.If you’re ready for a pricing plan that will help you launch a profitable craft business that is easy to follow, filled with practical advice, and proven to work, this book is for you.
From the ABC hit show "Shark Tank," this book-filled with practical advice and introductions from the Sharks themselves-will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to:Determine whether they’re compatible with the life of a small business ownerShape a marketable idea and craft a business model around itPlan for a launchRun a business without breaking the bank (or burning themselves out)Create a growth plan that will help them handle and harness successPitch an idea or business plan like a proResponding to the fans’ curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in front of the Sharks-and what they learned in the process.
Authors: Kotler, Philip, Berger, Roland, Bickhoff, NilsWritten by leading experts in strategic managementProvides a basic yet complete understanding of strategy and the process of strategic managementMaintains the right balance between state-of-the-art research and practical hints from insidersThis book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact.
"Every workplace has its share of conflict, and one of training’s universal goals is to help organizations resolve it in a way that brings benefit to everyone involved. This timely activity book offers 30 ready-to-use exercises trainers can use to help workshop participants communicate more effectively and create positive outcomes from conflict situations.
This volume brings together a group of leading academics from Europe, North America and Australasia to address a question of considerable contemporary concern: the nature and management of knowledge in relation to rapidly changing arenas of theory and practice. The contributors reframe management as a dynamic, creative and versatile field of knowledge that is both multidisciplinary and multi-contextual. The book provides a structured and informed set of readings for management educators as well as students and academics in the fields of critical management, organisational behaviour, human resource management and management development.
Since the 1980s, popular management thinkers, ‘gurus’, have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon, building on the important theoretical progress that has recently been made by a small, but growing band of management researchers.Fantasy theme analysis, a dramatically-based method of rhetorical criticism, is conducted to critique three of the most important management fashions to have emerged during the 1990s:* the re-engineering movement promoted by Michael Hammer and James Champy* the effectiveness movement led by Stephen Covey* the learning organization movement inspired by Peter Senge and his colleagues.I
Blogging For Beginners + $149 worth of BonusImagine a job where you could get paid to share your opinions about things that you’re passionate about, a job that you can do from your own home on completely your own hours that takes almost nothing in the way of upfront financial investment. For many people, that job is blogging.It’s no wonder that close to 1% of American adults make at least a portion of their living by blogging. According to the Bureau of Labor Statistics, about 2 million people profit from blogging each year in America.
Affiliate Marketing is an intensive eBook for Beginners, to become a high-earning affiliate champion. An affiliate business is one of the easiest ways to get your feet wet in ecommerce. You send visitors (i.e., potential customers) to a merchant’s Web site that you are representing. If they buy or complete a required action (for example, fill in a form), the merchant pays you a commission. Simple, Right? That, in essence, is the beauty of the affiliate concept. You can be up and building a business in record time, at minimal risk.
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.I
*INCLUDES A FREE AUDIOBOOK*Is being an employee eating your soul?You really wish you could be your own boss.You would like more flexibility in organizing your life.And you have understood that this could all be possible with an online business.But you probably don’t know where to start.How to start your own business?How to Start an Online Business – A Step-by-Step GuideThis book will take you step-by-step through the different aspects you should consider in order to increase your chances of success when starting an online business:1.
The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes.
by Chamber of Commerce of the United States of America , Language: English
Small Business Marketing Strategies All In One For Dummies, in conjunction with the U.S. Chamber of Commerce, will provide all the strategies a small business owner would need to generate high-impact campaigns that result in growth and revenue. It will cover developing and evaluating your marketing needs, setting your goals, branding your message, getting your campaign started, using online and social media marketing, incorporating tried-and-true marketing methods, and measuring your results.
Stop reading books by pretenders. Read 40 Rules for Internet Business Success and you will learn from an entrepreneur who created a seven-figure internet business from scratch. Matthew Paulson, Founder of MarketBeat.com, has weathered the failures and triumphs of being an entrepreneur for nearly a decade. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business.By reading 40 Rules for Internet Business Success, you will learn to: Throw away your business plan! Create a scalable business model that actually works.
A Close-Up Look at the Global Phenomenon of Competitive Video GamingEsports is one of the fastest growing—and most cutthroat—industries in the world. A confluence of technology, culture, and determination has made this possible. Players around the world compete for millions of dollars in prize money, and companies like Amazon, Coca Cola, and Intel have invested billions. Esports events have sold out Los Angeles’s Staples Center, Seoul’s World Cup Stadium, and Seattle’s KeyArena. Hundreds of people have dedicated their lives to gaming, sacrificing their education, relationships, and even their bodies to compete, committing themselves with the same fervor of any professional athlete.
A guide to writing a successful business plan—in just one hour A strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. The One–Hour Business Plan , written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour.
Entrepreneurs exist in every country but the nature and level of entrepreneurial activity differs remarkably. Why is this? What shapes the level of entrepreneurial activity in each country? What defines entrepreneurial activity? As more and more teaching and research into entrepreneurship reflects its often international nature, the need for literature reflecting this grows. This concise new textbook provides an introduction to topics in entrepreneurship in a global context; focusing on how enterprise works across the world.
Creativity, new ideas, innovation – in any age they are keys to success, but in today’s whirlwind economy they are essential for survival itself. Yet, as Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture.
How to achieve procurement excellence today and evolve to be ready for tomorrowProcurement entrepreneurship pays. High-performing procurement teams can deliver huge value to their companies—regardless of industry. The best companies are advancing talent-management strategies into the heart of their procurement organizations with huge success. In addition to an estimated $84 billion in yearly cost savings, companies who give procurement leaders prominence deliver superior returns from their operations as well as lower their costs of goods sold.T
In meiner Dissertation befasse ich mich mit der Ausgestaltung und Wirkung von Corporate Foresight in der deutschen Investitionsgüterindustrie. In einem ersten Schritt werden Forschungsfelder, die sich mit der Umfeldbeobachtung und Zukunftsorientierung von Unternehmen befassen, analysiert, um ausgehend von der bisherigen Forschung zu Corporate Foresight Forschungsdefizite zu analysieren.
A motivational kick in the pants to get the most out of your lifeHave you got an itch? To start your own business, go to the North Pole, retrain, lose weight, get promoted, learn to play the ukulele? Or do you just have a nagging sense that there must be more to life? If there is something you really want to do, but secretly fear you’ll never do it then you need this book.The original Stop Talking Start Doing helped readers to move from talking to doing. To climb into the ring and face their fears about making their thing happen.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Startup money is moving online, and this guide shows you how it works."The Art of Startup Fundraising" takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted–and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance.
Showing 1–24 of 69 results