Showing all 9 results
Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered… The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation. ”When they write the history of marketing thought, Jay doesn’t get a page… he gets his own chapter.”—Seth Godin, author of Poke the Box “This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape.
Authors: Kotler, Philip, Berger, Roland, Bickhoff, NilsWritten by leading experts in strategic managementProvides a basic yet complete understanding of strategy and the process of strategic managementMaintains the right balance between state-of-the-art research and practical hints from insidersThis book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact.
The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes.
by Chamber of Commerce of the United States of America , Language: English
Small Business Marketing Strategies All In One For Dummies, in conjunction with the U.S. Chamber of Commerce, will provide all the strategies a small business owner would need to generate high-impact campaigns that result in growth and revenue. It will cover developing and evaluating your marketing needs, setting your goals, branding your message, getting your campaign started, using online and social media marketing, incorporating tried-and-true marketing methods, and measuring your results.
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:• multiply the effectiveness of your advertising• understand the tug-of-war between intellect and emotion• plant a mental trigger in the mind of your customer• create totally new concepts from combinations of old ones• see the opportunities around you• avoid the danger of overchoice• escape the need to advertise ‘Sale! Sale! Sale!’• find the genius that hides within you• receive the best others have to give• focus your advertising, your business, and your lifeAlong the way, the Wizard will:• share the power of encouragement• talk to you about your Ruby Red Slippers• make you understand how lucky you are• show you how to avoid the mistakes that others have already made• convince you of the need to rest
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated , a remarkable, one–of–a–kind work of art, transforms the Book Yourself Solid system into a more compelling and easy–to–consume playbook for any business owner. You won′t find business school graphs or mind maps. Instead, you′ll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle.
Customers today have a simple request of all sellers: "Just give me the information I need. Now. Don’t dress it up, don’t overdo it, don’t take me to lunch. The time I have to invest in you is limited, and all your extraneous activity just wastes my time."Zero-Time Selling gives every sales professional, sales manager, entrepreneur and CEO the tools to be completely responsive to that customer request. And win more orders in less time.Zero-Time Selling describes the 10 essential sales practices that will enable you to:1.
Don′t fight for customers, let them fight over you!Have you ever queued for a restaurant?Pre–ordered something months in advance?Fought for tickets that sell out in a day?Had a hairdresser with a six–month waiting list?There are people who don′t chase clients, clients chase them.In a world of endless choices, why does this happen?Why do people queue up?Why do they pay more?Why will they book months in advance?Why are these people and products in such high demand?And how can you get a slice of that action?In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why and, most importantly, how.
Need more appointments? Need more sales? Need more motivation? Need no-nonsense advice? …You really need this book. It’s a fresh look at biz and networking. Widely acclaimed, check out over 100 reviews on Amazon for the paper version, averaging 4.9/5! GOYA is taking the business book world by storm. Just a few sample reviews:It is truly THE most inspirational read I have EVER read and as a coach I have read lots of material. –Scott Dwyer, Motivations Business Coaching ServicesThere were parts of the book that made me laugh out loud, others that made me shout that’s so true and others that brought a lump to my throat.
Showing all 9 results