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In just 24 sessions of one hour or less, you’ll learn how to build great new social applications with the latest versions of the Twitter API. Using this book’s straightforward, step-by-step approach, you’ll discover all you can do with the Twitter API, and master everything from the absolute basics to the newest innovations. One step at a time, you’ll learn how to build Twitter clients and extend them with more power… use advanced features like streaming and geotagging… even build mobile Twitter apps for iPhone and Android! Each lesson builds on what you’ve already learned resulting in a fully functional Twitter application, giving you a strong real-world foundation for success, even if you’re completely new to Twitter development!Step-by-step instructions carefully walk you through the most common Twitter API programming tasks.
LinkedIn is the world’s most powerful networking tool. Use it to become a professional superstar. LinkedIn is a platform with unlimited potential. Thousands of people use the tool every day to find jobs, build long lasting relationships, and attract clientele. Your potential LinkedIn success depends on what you put into it, and author/career coach Lavie Margolin knows what makes the platform tick.Most people use LinkedIn wrong. They half-finish their profile and only add contacts when they get an email notification.
This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.
Facebook is among the most important marketing tools for today’s business or nonprofit organizations
This extremely popular guidebook has been fully updated to cover Facebook’s new and ever-evolving tools
Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques
Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today’s social media environment.
Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales s riveting and explosive American Girls.
With extraordinary intimacy and precision, Sales captures what it feels like to be a girl in America today. From Montclair to Manhattan and Los Angeles, from Florida and Arizona to Texas and Kentucky, Sales crisscrossed the country, speaking to more than two hundred girls, ages thirteen to nineteen, and documenting a massive change in the way girls are growing up, a phenomenon that transcends race, geography, and household income.
Tweets and the Streets analyses the culture of the new protest movements of the 21st century. From the Arab Spring to the ‘indignados’ protests in Spain and the Occupy movement, Paolo Gerbaudo examines the relationship between the rise of social media and the emergence of new forms of protest.
Gerbaudo argues that activists’ use of Twitter and Facebook does not fit with the image of a ‘cyberspace’ detached from physical reality. Instead, social media is used as part of a project of re-appropriation of public space, which involves the assembling of different groups around ‘occupied’ places such as Cairo’s Tahrir Square or New York’s Zuccotti Park.
An exciting and invigorating journey through the new politics of dissent, Tweets and the Streets points both to the creative possibilities and to the risks of political evanescence which new media brings to the contemporary protest experience.
Internet trolls live to upset as many people as possible, using all the technical and psychological tools at their disposal. They gleefully whip the media into a frenzy over a fake teen drug crisis; they post offensive messages on Facebook memorial pages, traumatizing grief-stricken friends and family; they use unabashedly racist language and images. They take pleasure in ruining a complete stranger’s day and find amusement in their victim’s anguish. In short, trolling is the obstacle to a kinder, gentler Internet.
Children and teenagers text, network and twitter online as second nature, but when emails or texts are used to threaten, harass, intimidate or embarrass someone, they can turn from being a source of enjoyment to a source of crippling anxiety and fear. This approachable book is packed with advice, games and activities for groups and individuals to help young people understand what cyberbullying is, how they should behave online and how they can stay safe. The activities range from quizzes and competitions to storyboard games and art activities, and cover issues such as how easily personal information can be forwarded, the risks posed by unknown ‘friends’ on social networking sites, and how to discuss and deal with bullying issues.
Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative Pr.If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget.
Build your network, find a job, and been seen as a thought leaderLinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world’s largest professional network. LinkedIn For Dummies walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you’ll discover how to become a thought leader by publishing your cutting-edge research on LinkedIn’s native publishing network, Pulse, and interact with your connections through updates.C
A complete visual guide to the world’s largest professional networkTeach Yourself VISUALLY LinkedIn is your guide to becoming a part of the world’s largest professional network, with over 259 million users across 200 countries and territories. Using full-color screen shots, this visually rich guide provides step-by-step instructions that show you how to get the most out of the myriad tools and features LinkedIn has to offer. The book is organized for quick, easy navigation, and written in clear, concise language that allows you to get up to speed quickly.L
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.W
With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effectively use it. Karen Leland acquaints you with the newest social media kid on the block, covering:the ins and outs of signing up and getting startedbuilding boards that get noticed, drive traffic, and convert fans into customerscreating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategiesstrategies for becoming a power Pinterest user and creating an enthusiastic followingbest practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value contentPinterest etiquetteLearn to expand your business and brand’s success — one pin at a time.
Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,
This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today’s online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with PayPal.This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on social media. Sellers will see how to apply PayPal via custom apps, buttons, badges, widgets, and more.
Have you ever wondered what specific strategies the world’s highest-paid Internet entrepreneurs are using to get rich? Are you tired of working forty hours per week at a job you dislike and not getting paid what you’re worth? Would you like to learn how to package the knowledge already in your head and put it into high-earning digital products (ebooks, online courses, coaching programs, software, etc.)? Wouldn’t it be great to make a bigger impact in the world by helping others and doing what you love?If you answered yes to any of these questions, read Matthew Loop’s Social Media Made Me Rich.
A new social network! Here’s your user’s guide to Google+Google+ is Google’s new social network and from day one it has had the social media world abuzz with excitement. Early fans claim it’s easier to use than Facebook and Twitter and has a wealth of creative new features. If you want to learn how to navigate this new social neighborhood, take along Google+ For Dummies as your guide. Early Google+ adopter and social media consultant Jesse Stay shows you how to get started, create a profile, set up privacy settings, chat, post, control who sees what, and much more.E
About the Author Jeffery A. Riley, President of Box Twelve Communications, Inc. (www.boxtwelve.com), earned a technical journalism degree from Oregon State University in 1989 and is a former staff writer of the Los Angeles Times. A 15-year veteran of the information technology publishing industry, Jeff has had a hand in–as copy editor, production editor, development editor, acquisitions editor, executive editor, and author–hundreds of books covering IT topics.He is the author of Introduction to OpenOffice.o
This approachable, four-color book will offer readers a thorough guide to using Google+, Google’s answer to the challenge it faces from Facebook, Twitter, and all other ways people are being social on the web. After covering the fundamentals of being social on the web, the book digs into how to set up and manage Circles, control the Stream, share photos and video, use Hangouts, get the most out of Sparks, and use games. There will be coverage of photography and building communities around photography.
Maximize the Potential of Your Online Brand!Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of—much less master—the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more.That’s where this guide comes in. Whether you’re just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you’ll need to succeed.
Written in a cookbook style, this book offers solutions using a recipe-based approach. Each recipe contains step-by-step instructions followed by an analysis of what was done in each task and other useful information. This Cookbook is targeted towards those with at least a basic understanding of the Flash Builder IDE and the Flex framework. No prior knowledge of the Facebook APIs is assumed or required. If you want to start building Flash Facebook apps quickly and effectively this is the book for you.
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