Showing all 13 results
The Philosopher’s Way:Thinking Critically About Profound Ideas, 3/e, inspires students to think like a philosopher. Integrated readings, interspersed with commentary, guide students in their understanding of the topics, while critical thinking activities challenge students to go beyond their reading and explore the connections philosophy has on their everyday lives. Full-color visuals bring topics to life, and writing examples give students a foundation for their own philosophical exploration.
Texts that stimulate people’s desire to read, exercises for reading comprehension und for written expression practise specifically the skills reading and writing using the most important everyday topics and speech functions – especially suitable for inexperienced learners of German.Lesen & Schreiben B1 beinhalet Texte, die zum Lesen anregen, Übungen zum Leseverstehen und den schriftlichen Ausdruck trainieren. Dabei werden gezielt die Fertigkeiten Lesen und Schreiben anhand der wichtigsten alltäglichen Themen und Sprechanlässe trainiert – besonders für lernungewohnte Deutschlerner geeignet.
Craft the Cookbook of Your Dreams With Help From a Culinary Marketing MastermindWith more than 20 years in publicity under her belt, Kim Yorio has worked on the book campaigns of some of the biggest names in the food world, including Julia Child, Jamie Oliver, Ina Garten and Rachael Ray, as well as esteemed brands like Calphalon, Sur La Table, Nudo Italia and Taste #5.Now with this must-have guide to success, you can get the secrets on how to publish your own cookbook from idea to the printed book, whether you’re a restaurateur looking for promotions or a great home chef hoping to share your exceptional recipes.
An important addition to the literature of cancer by an award-winning scholar and memoirist.Elaborating upon her “Living with Cancer” column in the New York Times, Susan Gubar helps patients, caregivers, and the specialists who seek to serve them. In a book both enlightening and practical, she describes how the activities of reading and writing can right some of cancer’s wrongs. To stimulate the writing process, she proposes specific exercises, prompts, and models. In discussions of the diary of Fanny Burney, the stories of Leo Tolstoy and Alice Munro, numerous memoirs, novels, paintings, photographs, and blogs, Gubar shows how readers can learn from art that deepens our comprehension of what it means to live or die with the disease.F
Body Trauma explains what happens to body organs and bones maimed by accident or intent and the small window of opportunity for emergency treatment. Research what happens in a hospital operating room and the personnel who initiate treatment. Use these facts to bring added realism to your stories and novels.
America’s most influential writing teacher offers an engaging and practical guide to effective short-form writing.In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services.
Have you ever wanted to write a thank-you note and suffered writer’s block? Considered penning a passionate letter to your beloved, but had no idea where to begin? Needed to send a sympathy message, but couldn’t find the right words? Fear not. Professional letter writer Samara O’Shea is here to spark your creativity and answer all your letter-writing questions in this charming guide.For the Love of Letters is an anecdotal primer on letter writing, with tips on how to write all types of notes: love letters, break-up letters, apology letters, thank-you letters, erotic letters (oh yes!), and more.
Ignite Your Writing Brain!Whether you’re an experienced writer or just starting out, an endless number of pitfalls can trip up your efforts, from procrastination and writer’s block to thin characters and uninspired plots. Luckily, you have access to an extraordinary writing tool that can help overcome all of these problems: your brain.Fire Up Your Writing Brain teaches you how to develop your brain to its fullest potential. Based on proven, easy-to-understand neuroscience, this book details ways to stimulate, nurture, and hone your brain into the ultimate writing tool.
A field guide for the age of the incredible shrinking message.Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists.
Word Workout is a practical book for building vocabulary―a graduated program featuring thousands of words that begins with those known by most college graduates and ascends to words known only by the most educated, intelligent, and well-read adults. This workout is a comprehensive program, chock-full of information about synonyms, antonyms, and word origins, and replete with advice on proper usage and pronunciation. There are also creative review quizzes at each step of the way to measure your progress and reinforce learning.
Take Control of Your Writing Life!The creative process can be treacherous, even for the most experienced writer. Facing the blank page, staying inspired, sustaining momentum, managing competing priorities and coping with rejection are just a few of the challenges writers face regularly.The Productive Writer is your guide to learning the systems, strategies and psychology that can help you transform possibilities into probabilities in your writing life. You’ll sharpen your productivity pencil by learning how to:Set clear goals—and achieve themCreate a writing schedule that really worksDiscover what keeps you writing, revising, and submittingCarve out writing time amidst the demands of work and familyWeed out habits and attitudes that are not serving youOrganize your thinking, workspace, papers and filesIncrease your odds of publication and prosperityUse social media to build an author platformGet comfortable going public and promoting your writingCreate a sustainable writing rhythm and lifestyleAccomplish what matters most to youCreate the writing life you most desire.
For more than a quarter of a century, Pat Schneider has helped writers find and liberate their true voices. She has taught all kinds–the award winning, the struggling, and those who have been silenced by poverty and hardship. Her innovative methods have worked in classrooms from elementary to graduate level, in jail cells and public housing projects, in convents and seminaries, in youth at-risk programs, and with groups of the terminally ill. Now, in Writing Alone and with Others, Schneider’s acclaimed methods are available in a single, well-organized, and highly readable volume.
The ability to communicate in print and person is essential to the life of a successful scientist. But since writing is often secondary in scientific education and teaching, there remains a significant need for guides that teach scientists how best to convey their research to general and professional audiences. The Craft of Scientific Communication will teach science students and scientists alike how to improve the clarity, cogency, and communicative power of their words and images.In this remarkable guide, Joseph E.
Showing all 13 results