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English for Business Studies Third Edition reflects recent changes in the world’s business and economic environment, featuring new units including Corporate Social Responsibility and Venture Capital. Covering the most important areas of management, production, marketing, finance and macroeconomics, it helps students to understand and talk about key concepts in business and economics. Using case studies, discussions and role-plays, the course helps learners to develop and defend their own viewpoints, and new audio featuring authentic interviews with business people offers realistic listening practice.
A ‘no-nonsense, no-holds-barred’ practical book on what a decision maker in any academic or practical professional endeavor should be thinking about in order to execute the decision making process more thoroughly.
This book is about starting and sustaining a technology user group. User groups are a wonderful way to connect with local and like-minded professionals for networking and learning. All the forums and social media on the internet can’t replace face-to-face time spent discussing problems, upcoming technologies, and other pertinent topics. What every user group needs is leaders to organize meetings, find speakers, and connect the community.What every leader needs is good advice and guidance on how to begin a group and nurture new leadership to keep the group sustainable, and Michelle Malcher provides just that right sort of guidance in her book on User Group Leadership.
Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change.
The Great Game of Business started a business revolution by introducing the world to open-book management, a new way of running a business that created unprecedented profit and employee engagement. The revised and updated edition of The Great Game of Business lays out an entirely different way of running a company. It wasn’t dreamed up in an executive think tank or an Ivy League business school or around the conference table by big-time consultants. It was forged on the factory floors of the heartland by ordinary folks hoping to figure out how to save their jobs when their parent company, International Harvester, went down the tubes.
Karen Hough doesn’t want you to be “perfect.” People fear public speaking because they worry about having to conform to all sorts of handed-down rules that tie them up in knots and put their audiences to sleep. It’s authenticity and passion that win people over, she says, not “polish.” But you can’t be authentic if you’re following guidelines that drain the life and personality out of your presentation.Karen Hough doesn’t want you to be “perfect.” People fear public speaking because they worry about having to conform to all sorts of handed-down rules that tie them up in knots and put their audiences to sleep.
An updated new edition of the comprehensive guide to reading and understanding financial reports
Financial reports provide vital information to investors, lenders, and managers. Yet, the financial statements in a financial report seem to be written in a foreign language that only accountants can understand. This new Eighth Edition of How to Read a Financial Report breaks through that language barrier, clears away the fog, and offers a plain–English user′s guide to financial reports. This updated edition features new information on the move toward separate financial and accounting reporting standards for private companies, the emergence of websites offering financial information, pending changes in the auditor′s report language and what this means to investors, and requirements for XBRL tagging in reporting to the SEC, among other topics.
Makes it easy to understand what financial reports really say
Updated to include the latest information financial reporting standards and regulatory changes
Written by an author team with a combined 50–plus years of experience in financial accounting
With this new edition of How to Read a Financial Report, investors will find everything they need to fully understand the profit, cash flow, and financial condition of any business.
Should an airline be talking about the royal baby? What’s a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They’re mismatched, they’re nonsense… and they are working.
In today’s ongoing battle for consumer attention, brands have been using a new strategy called real-time marketing to engage their audience on topics that are already top of mind. In Trendology, Chris Kerns uses a data-driven approach to analyze how brands are using social media to finally answer the burning question: How should brands best capitalize on trends?
Kerns dives into the data from more than 100 of the top brands on Twitter (including Disney, MTV, Starbucks, Coca-Cola, BMW, J.C
Once in a generation, a book comes along that transforms the business landscape. For today’s business leaders, The New How redefines the way companies create strategies and win new markets.
Management gurus have always said “people matter.” But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out.
An in-depth look at how today’s businesses use information technologies.
Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business professional. Laudon and Laudon continue to emphasize how business objectives shape the application of new information systems and technologies.
The tenth edition features new opening, closing, and Interactive Session cases, as well as updated text, figures, tables, and cases.
Add value with every decision using a simple yet powerful frameworkFew things are as valuable in business, and in life, as the ability to make good decisions. Can you imagine how much more rewarding your life and your business would be if every decision you made were the best it could be? Decision Quality empowers you to make the best possible choice and get more of what you truly want from every decision.Dr. Carl Spetzler is a leader in the field of decision science and has worked with organizations across industries to improve their decision-making capabilities.
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You’ll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person.M
Thinking of starting a business or raising money to expand an existing one? This popular book will show you how to write the business plan and loan package necessary to finance your business and make it work.With How to Write a Business Plan you’ll learn how to: *evaluate the profitability of your business idea*estimate operating expenses*prepare cash flow*create profit and loss forecasts*determine assets, liabilities and net worth*find potential sources of financing (up-to-date sources provided) *think first before borrowing from friends and relatives*present your plan to lenders and investorsThe 6th edition is completely updated for 2003, providing all-new resources (both online and off), information on the latest changes to FMHA loans, plus the effect of new banking regulations on loans.
There’s never been a book like this. It will make you laugh, and open up new thinking that’s made millions. It has a video inside. It makes stupid into the new smart. Your rivals will be so off put by the title, that they’ll never stoop to read it. This gets you in the clear to leap, and they won’t even know what hit them.
Although there are many books on root cause analysis (RCA), most concentrate on team actions such as brainstorming and using quality tools to discuss the failure under investigation. These may be necessary steps during RCA, but authors often fail to mention the most important member of an RCA team—the failed part.Root Cause Analysis: A Step-By-Step Guide to Using the Right Tool at the Right Time provides authoritative guidance on how to empirically investigate quality failures using scientific method in the form of cycles of plan-do-check-act (PDCA), supported by the use of quality tools.F
Telekommunikations- und Medienmärkte sind in heftiger Bewegung. Digitalisierung, Konvergenz und neue Technologien verändern traditionelle Geschäftsgrundlagen: Zutritt neuer Wettbewerber, neuartige Geschäftsmodelle, neue Formen der strategischen Fokussierung, branchenübergreifende Vernetzung.
Packed with customizable editing tools–this practical, up-to-date reference includes the latest on writing and editing online.
The Trainer’s Guide to Training Most new trainers and presenters know all they need to know about their chosen subject. Unfortunately, few of them actually know how to present what they know. For more than a decade, Robert Jolles’s How to Run Seminars and Workshops has taught tens of thousands of people how to sell, teach, stand up, and deliver an effective training session on almost any subject in almost any setting.This new Third Edition updates this classic guide for anyone who has to get up and move an audience.
Hack into the secret power of your brainYour Brain100 Billion Neurons100 Trillion ConnectionsAnd you only command 5% of it.Now it’s time to take back control!In Brainhack, creativity coach Neil Pavitt gives you tips and tricks to re-programme your brain, developing the skills and insights that can transform how you think, solve problems and make decisions.This book will help you:- Learn to think smarter- Become more focused- Discover creative approaches to problem-solving- Generate ideas with innovative techniques- Unlock your brain blocks
Jim Treliving is a police officer turned pizza king. An affable prairie boy, he took the leap from the RCMP and started to build a global empire. In his first book, Jim shows why today, he’s not only surviving, he’s thriving in a volatile 20th-century global market. For Treliving, success involves hard work and taking a measured, principled approach to making decisions, because successful people make decisions and act. Unsuccessful people freeze in the face of choice.Decisions is for budding entrepreneurs and fans of the CBC’s Dragons’ Den, for those who want the story behind the scenes.
Unfortunately, we’ve all been there. You and your team are facing a problem. Yet rather than working with you to come up with a solution, your manager swoops in squawking like a seagull, dumps orders riddled with formulaic advice, then takes off, leaving everyone else to clean up the mess. Or-let’s be honest-there’s been a time (or two) when all of us have been guilty of this very behavior.The truth is, seagull managers live in every workplace-but it doesn’t have to be that way. In Squawk! Travis Bradberry, Ph.D
Employees respond to organizational change with worry, fear, and sometimes even panic. Your job is to keep them motivated and focused―so you must choose your words carefully during times of upheaval.Perfect Phrases for Communicating Change has hundreds of ready-to-use phrases for ensuring your employees make the transition with clarity, commitment, and skill. Learn the most effective language for:Articulating new company initiativesResponding to questions with confidenceEasing employees’ fearsClarifying roles and responsibilitiesAddressing resistance and performance problems
You’ve heard it a million times: "The customer is always right." But let’s face it–sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need for everyday customer service situations–and includes simple, effective techniques that can help you meet even the most demanding customer needs.
Showing 1–24 of 71 results